MM 4013 - Stetson Bishop

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1. Mortar Store vs Footlocker

on February 13, 2024

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https://stetson.my.canva.site/footlocker

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8. Wildcard

Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank, has grown from a small sportswear company to a global athletic performance brand. Under Armour's success can be attributed to its innovative products, strategic marketing campaigns, and strong brand identity. One of the key elements of Under Armour's brand strategy is innovation. From the beginning, the company set out to create performance-enhancing apparel using cutting-edge technology. Under Armour's HeatGear, ColdGear, and AllSeasonGear lines are prime examples of this commitment to innovation. Under Armour has also focused on building a strong brand identity. The company's logo, which features a stylized "UA" symbol, is instantly recognizable and is prominently displayed on all of its products. This consistent branding helps to reinforce Under Armour's image as a high-performance athletic brand. The company has enlisted high-profile athletes such as NBA star...

2. Demographics

Many big clothing companies such as Nike do a very good job of advertising to the many demographics there are. They use many strategies such as using certain models to reach these demographics. This is why they have continued to be one of the biggest companies in the world. Nike was founded January 25, 1964, by Niki Lauda. With Nike's footwear, clothing, and sports gear, Nike has become one of the biggest companies in the world. They are known for having big stars advertise for their brand. With the certain famous people, they choose to advertise it can reach the man different demographics. Lebron James is one of the greatest basketball players to ever play. Nike being able to advertise him and have a deal with him has helped them out tremendously. They use James to reach the basketball demographic and the demographic that is Lebron Jame's superfans. World Football (Soccer) is the most popular sport in the world. What better way to reach the Football dem...

6. Branding

Automobile Lamborghini S.p.A is an Italian brand and manufacture of luxury sports car. In 1963, Lamborghini founded Automobili Lamborghini S.p.A. in Sant'Agata Bolognese, Italy, with the intention of creating a line of luxury sports cars that would challenge the dominance of established marques like Ferrari. The Lamborghini emblem features a charging bull, a symbol of strength, virility, and power. Derived from the founder's zodiac sign, Taurus, and inspired by the famous bullfighting culture of Spain, the logo embodies Lamborghini's ethos of pushing the limits and conquering the road with unrivaled force. Lamborghini has carefully cultivated its image through strategic marketing campaigns that emphasize the brand's heritage, craftsmanship, and cutting-edge technology. Whether it's through adrenaline-pumping videos showcasing the speed and agility of its cars or through collaborations with high-profile influencers and celebrities, Lamborghini knows how to captivat...

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1. Mortar Store vs Footlocker

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