2. Demographics

 

Many big clothing companies such as Nike do a very good job of advertising to the many demographics there are. They use many strategies such as using certain models to reach these demographics. This is why they have continued to be one of the biggest companies in the world. 

 Nike was founded January 25, 1964, by Niki Lauda. With Nike's footwear, clothing, and sports gear, Nike has become one of the biggest companies in the world. They are known for having big stars advertise for their brand. With the certain famous people, they choose to advertise it can reach the man different demographics. 

Lebron James is one of the greatest basketball players to ever play. Nike being able to advertise him and have a deal with him has helped them out tremendously. They use James to reach the basketball demographic and the demographic that is Lebron Jame's superfans. 

World Football (Soccer) is the most popular sport in the world. What better way to reach the Football demographic then signing and using one of the greatest players ever. Ronaldo is one of the most famous athletes around the world.  With using Cristiano Ronaldo, Nike is able to reach the Football demographic and gives them another boost in their sales across the world. 

Nike doesn't just stop there; they have more signed athletes to reach more demographics. Another example of this is reaching the skating culture demographic. They use the famous Paul Rodriguez to reach this demographic. Many of his fans and people around skating culture will buy his Nike products just based off his name and the fact they can be like him. 

Serena Williams is regarded as one of the best female athletes of all time. Nike uses her to hit the demographic of women in sports and tennis. Women being able to see her playing in Nike gear will make them want to get the same gear as well. If gives the effect that if they wear the same clothing, she does they can play just like her. 

Nike uses certain athletes to reach all the certain demographics which work in the long run for them since it maximizes the amount of money their company can make. By signing the biggest and best athletes of each sport, they reach all their diehard fans which means more sales for them.